In 2016, Mr. Chanpreet Singh, the founder of Aura, started to look into the components of the toothpaste he was using and discovered that many of the components used are unhealthy.
He started looking for a better alternative but never found one. He was not happy with what was available in the market and realised there was a lack of options that he could trust with his eyes closed. So, he decided to make his own toothpaste.
This initial idea turned into a three year of exhaustive research, with the help of industry experts who came together to develop the very best herbal toothpaste under Kalgghidhar Health Care which started in Pondicherry India in 2019.
After going through several formulations, certain products have been developed by identifying the best natural ingredients in nature and that’s how Aura was born to provide healthy toothpaste for us.
We realised that all our answers lay in Nature. And so, we dug into ingredients available around us.
We hope you enjoy Aura Fresh and Aura care as much as we do!
Aura Fresh is a unique herbal formula that fights germs, improves gum health, protects enamel, prevents formation of plaque, keeps mouth protected from common oral problems and gives long lasting fresh breath. It is an advance herbal proprietary composition. Herbs have been used in India from ancient times to help cure, prevent and build immunity.
Aura care toothpaste is made from ideal natural herbs to take special care of sensitive teeth in a natural way. It is trusted and proven oral health care secrets from ancient Indian cultures that naturally clean and ensure strong teeth.